|In today's business environment in most sectors
of the economy the value of the brand (trademark) dominates among
the other assets of companies. And this intangible assets provides
strong and stable market company' positions in the fight for the
|The first rating of national brands, "UkrBrand -
TOP 50 National Brands", was released in 2007. Today, it covers
all major sectors of the economy in which there are Ukrainian brands.
Rating takes into account the state of economic sectors of Ukraine,
as well as the risks and prospects of development of segments and
business areas for the next five years.
|In fact, the ranking of brands is an indicator of
consumer preferences among major national brands, as well as medium-term
market prospects of the nation's leading companies.
|From the point of view of economy, rating indicates
the real market value of the most popular national brands.
|The main feature of the rating of national brands
is that in the ranking include the only cost of the brand (name),
excluding production facilities, infrastructure, patents, inventions
and other tangible or intellectual property.
|In 2010, launched a project evaluation of national
brands in other European countries.
|The project "TOP National Brands" is implemented
with the support of the agency MPP Consulting. More
about the agency>>>