most valuable brands
We know the real Brand value
  Main About Methodology Contacts  
Methodology of evaluation
Technique for estimating the value of the brand is based in the financial performance and the level of economic viability of doing business in this market segment.
Method of calculating brand value is based on an estimate of value added, produced through a brand for each item and the related production of goods under the brand name appraised. Final result of the amendment take into account the saturation and competition of businesses, as well as the indicator of investment attractiveness, the coefficient of geographic distribution and the coefficient of "freedom" of the brand.
The total cost of the brand is the sum of many factors which can be roughly summarized in three sections:
1) The profitability of enterprises using the brand
2) The positions of product in the market relative to competitors
3) The level of investment attractiveness of the industry
Brand value includes only the cost of the brand (name), excluding production facilities, infrastructure, patents, inventions and other tangible or intellectual property.
For more detailed advice on assessing the value of the brand consult the experts of MPP Consulting agency
  | Main | About | Methodology | Contacts |
Агентство MPP Consulting (C) 2007-2013 TOP National Brands
  created by Logotip Studio